Green. It conjures images of a meadow in spring for some, and the color of money for others. What does "green" have to do with our homes? In essence, green building-or sustainable building-means being smart about how we use energy, water, and building materials so that we can live well without needlessly damaging the environment....

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in...

As business problems become more complex, the need for a workflow-based solution has never been more...

Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between...

A cliché it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we experience unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and...

More than any other companies in the history of electronic gaming, Nintendo, Sega, and later Sony established video games as a lifestyle, a hobby that would endure beyond the “video game craze” of the ’70s. Following the Great Implosion of ’83, as the Age of Atari crumbled, game console and software sales tanked and...

For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking...

Although there are hundreds of books about MATLAB, there are no books that fully explore its value in the field of business economics. Few books describe how geographic information can be explicitly incorporated in business decisions, or explain how sophisticated MATLAB applications can be provided to users via the Internet using a...

Proximity technology―in...