Learn IT - Books tags retail

The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns

Apress, 2012

We often hear that the Internet has changed the world. It has most certainly changed the worlds of advertising, retail, news, and magazine and book publishing, and Google has played a central role in this change. If one were asked to fill in the blank in the sentence “Google is a(n) ___________ company” with what they...

The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling

John Wiley & Sons, 2013

Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence!

The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative...

Manual of Travel Agency Practice

Routledge, 2003

Now in its third edition, this successful must-have manual is thoroughly updated with new chapters and material, covering issues including:

* Technology development - the different types of travel agency systems available, what they do, how they do it and how to use them
* The Internet -...

Essentials of Marketing

Financial Times Management, 2007

Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between...

Invest Like an Institution: Professional Strategies for Funding a Successful Retirement

Apress, 2013

All too often, when investors go in search of investment advice, they are met with television personalities and so-called investment “gurus” who do little more than push the latest and greatest scheme to retire rich. Your retirement funds—in the form of IRAs, 401(k)s, SEP or Simple IRAs, and other plans you can direct to...

Mobile Payment

Springer, 2013

Paying with mobile devices such as mobile phones or smart phones will expand worldwide in the coming years. This development provides opportunities for various industries (banking, telecommunications, credit card business, manufacturers, suppliers, retail) and for consumers.

The book comprehensively describes current status, trends...

No B.S. Marketing To the Affluent

Entrepreneur Press, 2008

Here it is: no warm Ân fuzziesÂjust hard-core strategies from real world trenchesÂfor successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the...

Traders at Work: How the World's Most Successful Traders Make Their Living in the Markets

Apress, 2013

Shortly after most novice traders discover how trading works and begin to realize that they have the potential to make unlimited amounts of money in the financial markets, they start dreaming the near-impossible dream. They fantasize about buying that condo in Boca Raton for their parents or surprising their son with a brand-new car on his...

Expert Advisor Programming: Creating Automated Trading Systems in MQL for MetaTrader 4

Edgehill Publishing, 2009

Finally, the first comprehensive guide to MQL programming is here! Expert Advisor Programming guides you through the process of developing robust automated forex trading systems for the popular MetaTrader 4 platform. In this book, the author draws on several years of experience coding hundreds of expert advisors for retail traders worldwide....

Experience the Message: How Experiential Marketing Is Changing the Brand World

Basic Books, 2006

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...

Five Stars: Putting Online Reviews to Work for Your Business

Sybex, 2014

Create positive visibility for your business with this essential roadmap

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial...

R Machine Learning By Example

Packt Publishing, 2016

Understand the fundamentals of machine learning with R and build your own dynamic algorithms to tackle complicated real-world problems successfully

About This Book

Get to grips with the concepts of machine learning through exciting real-world examples

Visualize and solve complex problems...

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