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REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are...

Windows Phone 7 Plain & Simple
Windows Phone 7 Plain & Simple

Congratulations! You now own one of the most original and fun new phones to emerge on the scene in years. (But you knew that already, didn’t you?) Windows Phone 7 represents an exciting new direction for both Microsoft and the evolution of the smartphone, those magical do-everything devices that are part phone, part pocket computer.

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Cognitive Radio Networking and Security: A Game-Theoretic View
Cognitive Radio Networking and Security: A Game-Theoretic View

Recent increases in demand for cognitive radio technology have driven researchers and technologists to rethink the implications of the traditional engineering designs and approaches to communications and networking. One issue is that the traditional thinking is that one should try to have more bandwidth, more resources, and more of...

Enterprise Service Computing: From Concept to Deployment
Enterprise Service Computing: From Concept to Deployment

The developed economy is shifting from being manufacturing based to services based. Different from the traditional manufacturing business, the services business is more complicated and dynamic, and end-user driven rather than product driven. To stay competitive, an enterprise thus has to rethink its business strategies and revamp its...

  
   
   
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