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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation
Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

It's the trap that ensnares virtually every business. We focus on process: "how" we're doing the job. And we forget about the bigger issue: "what" we're doing and "why" we're doing it. That's why we're leaving so much value on the table. In Rethink, business architect Ric Merrifield...

The Art of Rails (Programmer to Programmer)
The Art of Rails (Programmer to Programmer)
There is a certain state of mind, a certain transient condition that arises, where everything seems to resonate and effort becomes effortless. Athletes call it being in the zone, some others call it flow. Flow has nothing to do with triumph or accomplishment; it isn’t the product of your labors. Flow is the merging of a watchmaker and his...
Sams Teach Yourself Adobe Acrobat 5 in 24 Hours
Sams Teach Yourself Adobe Acrobat 5 in 24 Hours
Advances in the business world in recent years have caused many companies to rethink how they handle the sharing of information. With the invention of e-mail, our lives have changed dramatically. No longer must we wait for a reply to arrive in the mail or by courier. Replies can be instantaneous: the sender clicks the Send button and off goes the...
Systems Thinking: Coping with 21st Century Problems (Industrial Innovation)
Systems Thinking: Coping with 21st Century Problems (Industrial Innovation)
It is a great pleasure to introduce this inaugural edition of Systems Thinking: Coping with 21st Century Problems by John Boardman and Brian Sauser. In response to the increasing relevance of “systems thinking” to global challenges from terrorism to energy to clean water to healthcare, these authors provide a unique perspective on the...
Lean Connections: Making Information Flow Efficiently and Effectively
Lean Connections: Making Information Flow Efficiently and Effectively
Achieve effective information flow through the extended value stream to the end customer

Dependable information flow is a necessary prerequisite to the successful implementation of lean production principles. But while most managers understand how to make materials and manpower flow, the flow of information tends to be much...

Email Marketing: An Hour a Day
Email Marketing: An Hour a Day
This book is your guide to understanding the full marketing potential and impact that email can offer to you or your company. It strives to broaden your mind about the opportunities this amazing communication channel offers, and it provides ways to redefi ne the strategic uses of email as an effective marketing vehicle. And it also, we hope,...
Copy, Rip, Burn: The Politics of Copyleft and Open Source
Copy, Rip, Burn: The Politics of Copyleft and Open Source
From downloading music and movies to accessing free software, digital media is forcing us to rethink the very idea of intellectual property.

While big companies complain about lost profits, the individual has never enjoyed such freedom and autonomy.

Berry explores this debate in a concise way, offering an ideal
...
Deploying Optical Networking Components (McGraw-Hill Telecom)
Deploying Optical Networking Components (McGraw-Hill Telecom)

With cheaper bandwidth and greater robustness, optical networking components are looking increasingly tempting--perhaps even mandatory for maintaining your network's competitive edge. Here's how you get there from here, without being overwhelmed by optical science.

Optical technologies' advantages over copper have caught your...

Designing Security Architecture Solutions
Designing Security Architecture Solutions
The first guide to tackle security architecture at the software engineering level

Computer security has become a critical business concern, and, as such, the responsibility of all IT professionals. In this groundbreaking book, a security expert with AT&T Business's renowned Network Services organization explores system security
...
The Accidental Guerrilla: Fighting Small Wars in the Midst of a Big One
The Accidental Guerrilla: Fighting Small Wars in the Midst of a Big One
David Kilcullen is one of the world's most influential experts on counterinsurgency and modern warfare. A Senior Counterinsurgency Advisor to General David Petraeus in Iraq, his vision of war dramatically influenced America's decision to rethink its military strategy in Iraq and implement "the surge."

Now, in The Accidental...

Terrorism and Public Safety Policing: Implications for the Obama Presidency
Terrorism and Public Safety Policing: Implications for the Obama Presidency

A Pragmatic Answer to the Systematic Change Already Underway

The trends, data, and battle-tested logic do not lie. A perfect storm of extremist ideologies is on the horizon that threatens to challenge the current state of public safety—forcing police chiefs, public administrators, and security...

Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
An innovative approach to winning more profitable sales in the growing professional services industry

In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for...

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