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Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design (2nd Edition)
Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design (2nd Edition)

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project...

The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right...

One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition
One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition

Markets are becoming increasingly fragmented as the result of global competition. As more companies vie for niche market positions, they spin out a broader array of product and service offerings. The Web, with its relatively low barriers to entry, has accelerated this competition by orders of magnitude. The wide availability of online...

Mobile Marketing For Dummies
Mobile Marketing For Dummies

Marketers are always looking to make their communications more personal, more targeted, and more relevant. Mobile is arguably the most personal, targeted, and relevant marketing channel available.

Mobile devices provide individuals with almost instant access to friends and family, location-based information, productivity tools,...

The Ultimate Web Marketing Guide
The Ultimate Web Marketing Guide

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!

  • Your expert, up-to-the-minute, A-Z reference & how-to guide
  • Choose the right goals, media, & tools
  • ...
100 SOA Questions: Asked and Answered
100 SOA Questions: Asked and Answered

100 SOA Questions brings together authoritative answers to the most crucial questions business, technical, and architectural decision-makers ask about SOA. It draws on the immense experience of two SOA experts who’ve participated in more than 100 SOA projects in the roles of architect, designer,...

Dissecting SQL Server Execution Plans
Dissecting SQL Server Execution Plans

Every day, out in the various discussion boards devoted to Microsoft SQL Server, the same types of questions come up again and again: Why is this query running slow? Is my index getting used? Why does this query run faster than this query? My response is the same n in each case: have you looked at the execution plan? Execution plans provide a...

Effective Software Project Management (Wiley Desktop Editions)
Effective Software Project Management (Wiley Desktop Editions)

Why another book on software project management?

For some time, the fields of project management, computer science, and software development have been growing rapidly and concurrently. Effective support for the enterprise demands the merging of these efforts into a coordinated discipline, one that incorporates best practices
...

Business Without Borders: A Strategic Guide to Global Marketing
Business Without Borders: A Strategic Guide to Global Marketing

Praise for Business Without Borders

"Don DePalma has provided us with the most comprehensive guide for corporations to compete in the era of globalization. Business Without Borders is an outstanding contribution to managing in the global era, with practical information on the skills and knowledge needed to become an effective...

Chess Openings For Dummies (For Dummies (Sports & Hobbies))
Chess Openings For Dummies (For Dummies (Sports & Hobbies))

Improve your chess game the fast and easy way

You never get a second chance to make a first impression?especially in the game of chess! Chess Openings For Dummies gives you tips and techniques for analyzing openings and strategies for winning chess games from the very first move you make!

This friendly,...

Pro Data Backup and Recovery
Pro Data Backup and Recovery

Pro Data Backup and Recovery has come from the many views of people that I have interacted with during my career as a systems administrator, systems engineer, and consultant. This book is primarily geared toward the systems engineers and architects within an organization, but it will also be useful for the day-to-day functions of systems...

Search Engine Optimization (SEO): An Hour a Day
Search Engine Optimization (SEO): An Hour a Day

How is your website doing on the search engines? Need a little help? Well, you’re holding the right book in your hands. This book will walk you through the steps to achieve a targeted, compelling presence on the major search engines. There are no secrets or tricks here, just downto- earth, real-world advice and a clear program...

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