Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.

Discover how to access your creative power to boost your success in business

Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

"Developers who are using aspect-oriented programming will appreciate this contribution to aspect-oriented analysis and design. The authors are pioneers in this area and have elaborated on past research to produce a detailed methodology and notation for early aspects."

Reality, today's physicists tell us, is created by the vibrations of exquisitely tiny superstrings in ten spatial dimensions. Ten dimensions? Most of us have barely gotten used to the idea that there are four.

A guide to applying data-centric security concepts for securing enterprise data to enable an agile enterprise

Overview

All leaders know people are critical to the success of organizations. Executives just don’t act that way sometimes. Why? Because they lack the facts. Too often they don’t know which workforce practices create the greatest value or which attributes of a workforce are critical to business strategy.

Here are the simple truths that motivate people of any age to find and accept lasting happiness, illustrated with the stories of real people, and illuminated with the observations of spiritual leaders and great philosophers.