 |
|
|
|
|
 Strategic Marketing Management
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy... |  |  Managing Change (4th Edition)
Aimed at students of change management, strategy and organisational change as part of undergraduate, MBA and MA programmes. Thoroughly revised and updated to reflect modern research, this edition explores the concept and practice of change within the broader context of the history, literature and theories of management. The main approaches on... |  |  Mathematical Analysis: An Introduction (Undergraduate Texts in Mathematics)
Among the traditional purposes of such an introductory course is the training of a student in the conventions of pure mathematics: acquiring a feeling for what is considered a proof, and supplying literate written arguments to support mathematical propositions. To this extent, more than one proof is included for a theorem - where this is... |
|
Result Page: 105 104 103 102 101 100 99 98 97 96 95 94 93 92 91 90 89 |