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Data Mining Techniques in CRM: Inside Customer Segmentation
A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.
It guides readers through all the... | | Trustworthy Compilers (Quantitative Software Engineering Series)
The Most Complete, Real-World Guide to Compiler
Development—and the Principles of Trustworthy Compilers
Drawing on the author's over thirty years of expertise in compiler development, research, and instruction, Trustworthy Compilers introduces and analyzes the concept of trustworthy compilers and the principles... | | |
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