Global Marketing Management
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more...
Design Computing and Cognition '10
This volume contains the refereed and revised papers of the Fourth International Conference on Design Computing and Cognition (DCC'10), held in Stuttgart, Germany. The material in this book represents the state-of-the-art research and developments in design computing and design cognition.
The papers are grouped under the...
C# 4.0 in a Nutshell: The Definitive Reference
What people are saying about C# 4.0 in a Nutshell
"C# 4.0 in a Nutshell is one of the few books I keep on my desk as a quick reference. It is a book I recommend." --Scott Guthrie, Corporate Vice President, .NET Developer Platform, Microsoft Corporation
"A must-read for a concise...
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