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Microeconomics
Microeconomics
Where microeconomics gets down to work

Like no other text for the intermediate microeconomics course, Goolsbee, Levitt, and Syverson’s Microeconomics bridges the gap between the theory and practice, providing an empirical dimension that makes the course immediately relevant and useful to students. With carefully crafted...

SQL Server 2012 Query Performance Tuning (Expert's Voice in SQL Server)
SQL Server 2012 Query Performance Tuning (Expert's Voice in SQL Server)

Queries not running fast enough? Tired of the phone calls from frustrated users? Grant Fritchey’s book SQL Server 2012 Query Performance Tuning is the answer to your SQL Server query performance problems. The book is revised to cover the very latest in performance optimization features and techniques. It is current with SQL...

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Becoming a Values-Based Leader
Becoming a Values-Based Leader

What is Values-Based Leadership? How does one become a Values-Based Leader? Why Value-Based Leadership? Certainly these are critical questions. It is now widely recognized that effective leaders, from Martin Luther King through political leaders and corporate executives, have a foundation of values that guide their decision-making, and...

An Introduction to Programming in Go
An Introduction to Programming in Go
This book is a short, concise introduction to computer programming using the language Go. Designed by Google, Go is a general purpose programming language with modern features, clean syntax and a robust well-documented common library, making it an ideal language to learn as your first programming language....
Computer-Aided Control Systems Design: Practical Applications Using MATLAB® and Simulink®
Computer-Aided Control Systems Design: Practical Applications Using MATLAB® and Simulink®

Computer-Aided Control Systems Design: Practical Applications Using MATLAB® and Simulink® supplies a solid foundation in applied control to help you bridge the gap between control theory and its real-world applications. Working from basic principles, the book delves into control systems...

Pro SharePoint with jQuery
Pro SharePoint with jQuery
In 2009, Lightning Tools decided to take one of its best-selling products, a desktop application, and put it into the browser as an application page in SharePoint—which turned out to be quite a challenge. When we were looking at technologies to use, jQuery stood out as something that could be really helpful. We spent a lot of...
Beginning Android 4 Application Development
Beginning Android 4 Application Development
I FIRST STARTED PLAYING WITH THE ANDROID SDK before it was offi cially released as version 1.0. Back then, the tools were unpolished, the APIs in the SDK were unstable, and the documentation was sparse. Fast-forward three and a half years, Android is now a formidable mobile operating system, with a following no less impressive than...
Android Wireless Application Development Volume II: Advanced Topics (3rd Edition) (Developer's Library)
Android Wireless Application Development Volume II: Advanced Topics (3rd Edition) (Developer's Library)

Pioneered by the Open Handset Alliance and Google,Android is a popular, free, opensource

mobile platform that has taken the wireless world by storm.This book and Android Wireless Application Development Volume I: Android Essentials provide comprehensive guidance for software development teams on designing,
...
Geolocation in iOS: Mobile Positioning and Mapping on iPhone and iPad
Geolocation in iOS: Mobile Positioning and Mapping on iPhone and iPad
The mobile phone—specifically the iPhone, which continues to define the state of the art for smartphones—has become the primary interface device for geographicallytagged data.

Take advantage of iPhone and iPad sensors and advanced geolocation technologies to build state-of-the-art location...

Pro SharePoint 2010 Development for Office 365
Pro SharePoint 2010 Development for Office 365
Welcome to the world of customization and development for SharePoint Online in Office 365. Although Office 365 offers lots of opportunities for businesses and developers, it also represents a different development and deployment paradigm from what most SharePoint developers are accustomed to in a traditional on-premise environment....
Collaborative Enterprise Architecture: Enriching EA with Lean, Agile, and Enterprise 2.0 practices
Collaborative Enterprise Architecture: Enriching EA with Lean, Agile, and Enterprise 2.0 practices

Ever-changing business needs have prompted large companies to rethink their enterprise IT. Today, businesses must allow interaction with their customers, partners, and employees at more touch points and at a depth never thought previously. At the same time, rapid advances in information technologies, like business digitization, cloud...

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