CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most...

Master the fundamentals of discrete mathematics and proof-writing with MATHEMATICS: A DISCRETE INTRODUCTION! With a clear presentation, the mathematics text teaches you not only how to write proofs, but how to think clearly and present cases logically beyond this course. Though it is presented from a mathematician's perspective, you will...

Clear explanations, an uncluttered and appealing layout, and examples and exercises featuring a variety of real-life applications have made this book popular among students year after year. This latest edition of Swokowski and Cole's PRECALCULUS: FUNCTIONS AND GRAPHS retains these features. The problems have been consistently praised for...

Based on the comprehensive two-semester text by the same authors, this version of Economics "boils down" the formal economic theories and concepts into their essential parts, emphasizing domestic and international applications and policy issues. Fundamentals of Economics is a concise but thorough survey of economics for instructors...

Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations of today's students and on extensive feedback from instructors. These substantial changes meet the needs of...

The eleventh edition of FINANCIAL ACCOUNTING guides students through the what, why and how of accounting in today's business world. This textbook offers a solid presentation of concepts and procedures blended with a wealth of real company examples and solved exercises to ensure student success in the practical application of fundamental...

USING FINANCIAL ACCOUNTING INFORMATION, 7E, is a non-debit/credit text known for its strong decision-making focus, its incorporation of flagship companies for increased relevance, and the quality of its end of chapter materials. The student-friendly presentation and innovative transaction analysis of the new edition ensures students master...

Learn statistical reasoning and problem solving from a best--selling author who uses a wealth of examples from the social and behavioral sciences,, education,, nursing/allied health,, and business fields----as well as examples from everyday life--to help you learn and understand.. Praised for his clear explanations,, Spatz shows you how to...

Authors Ward Cheney and David Kincaid show students of science and engineering the potential computers have for solving numerical problems and give them ample opportunities to hone their skills in programming and problem solving. The text also helps students learn about errors that inevitably accompany scientific computations and arms them...

Life is filled with choices. Choosing your own text usually is not one of them. Until now. INTRODUCTION TO CORPORATE FINANCE, 2E brings real choices to finance. Corporate finance isn't just for majors. Countless classrooms are packed with nonmajors--who may be intimidated by the course or wonder why they have to take it. Practical,...

Now you can focus on the concepts, methods, and uses of managerial accounting that will prepare you to become an effective manager in today's business world. This classic MBA text balances managerial accounting coverage with a strong emphasis on management decision-making. You learn how to truly use the financial information, rather than...

BRIEF PRINCIPLES OF MACROECONOMICS continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new...