CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most...

Master the fundamentals of discrete mathematics and proof-writing with MATHEMATICS: A DISCRETE INTRODUCTION! With a clear presentation, the mathematics text teaches you not only how to write proofs, but how to think clearly and present cases logically beyond this course. Though it is presented from a mathematician's perspective, you will...

Clear explanations, an uncluttered and appealing layout, and examples and exercises featuring a variety of real-life applications have made this book popular among students year after year. This latest edition of Swokowski and Cole's PRECALCULUS: FUNCTIONS AND GRAPHS retains these features. The problems have been consistently praised for...

Based on the comprehensive two-semester text by the same authors, this version of Economics "boils down" the formal economic theories and concepts into their essential parts, emphasizing domestic and international applications and policy issues. Fundamentals of Economics is a concise but thorough survey of economics for instructors...

Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations of today's students and on extensive feedback from instructors. These substantial changes meet the needs of...

Welcome to Introduction to Game Development, Second Edition, the new edition of the book that combines the wisdom and expertise of more than twenty game industry professionals to give you a unique introduction to all aspects of game development, from design to programming to business and production. Organized around the curriculum guidelines...

Kaufmann and Schwitters have built this text's reputation on clear and concise exposition, numerous examples, and plentiful problem sets. This traditional text consistently reinforces the following common thread: learn a skill; practice the skill to help solve equations; and then apply what you have learned to solve application problems....

Authors Ward Cheney and David Kincaid show students of science and engineering the potential computers have for solving numerical problems and give them ample opportunities to hone their skills in programming and problem solving. The text also helps students learn about errors that inevitably accompany scientific computations and arms them...

Life is filled with choices. Choosing your own text usually is not one of them. Until now. INTRODUCTION TO CORPORATE FINANCE, 2E brings real choices to finance. Corporate finance isn't just for majors. Countless classrooms are packed with nonmajors--who may be intimidated by the course or wonder why they have to take it. Practical,...

INTERMEDIATE ALGEBRA: CONNECTING CONCEPTS THROUGH APPLICATIONS shows students how to apply traditional mathematical skills in real-world contexts. The emphasis on skill building and applications engages students as they master concepts, problem solving, and communication skills. It modifies the rule of four, integrating algebraic techniques,...