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Contemporary Marketing
Contemporary Marketing

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most...

Mathematics: A Discrete Introduction
Mathematics: A Discrete Introduction

Master the fundamentals of discrete mathematics and proof-writing with MATHEMATICS: A DISCRETE INTRODUCTION! With a clear presentation, the mathematics text teaches you not only how to write proofs, but how to think clearly and present cases logically beyond this course. Though it is presented from a mathematician's perspective, you will...

90 Days to Success in Consulting
90 Days to Success in Consulting
In college, when I was working my first consulting job, a professor called with a problem with a slow computer. He had tried everything he knew to fix the problem, to no avail. The computer used to have good performance, but something had happened. Upon arriving at his office, it didn’t take me long to spot the problem....
Fundamentals of Economics
Fundamentals of Economics

Based on the comprehensive two-semester text by the same authors, this version of Economics "boils down" the formal economic theories and concepts into their essential parts, emphasizing domestic and international applications and policy issues. Fundamentals of Economics is a concise but thorough survey of economics for instructors...

Principles of Financial Accounting
Principles of Financial Accounting

Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations of today's students and on extensive feedback from instructors. These substantial changes meet the needs of...

Financial Accounting (Available Titles CengageNOW)
Financial Accounting (Available Titles CengageNOW)

The eleventh edition of FINANCIAL ACCOUNTING guides students through the what, why and how of accounting in today's business world. This textbook offers a solid presentation of concepts and procedures blended with a wealth of real company examples and solved exercises to ensure student success in the practical application of fundamental...

Using Financial Accounting Information: The Alternative to Debits and Credits (Available Titles Aplia)
Using Financial Accounting Information: The Alternative to Debits and Credits (Available Titles Aplia)

USING FINANCIAL ACCOUNTING INFORMATION, 7E, is a non-debit/credit text known for its strong decision-making focus, its incorporation of flagship companies for increased relevance, and the quality of its end of chapter materials. The student-friendly presentation and innovative transaction analysis of the new edition ensures students master...

David Busch's Mastering Digital SLR Photography
David Busch's Mastering Digital SLR Photography

DAVID BUSCH'S MASTERING DIGITAL SLR PHOTOGRAPHY, THIRD EDITION is the comprehensive guide to photography with digital SLR cameras. If you're a digital SLR owner who is comfortable with the basics of using your camera and are looking for more advanced, in-depth information on digital SLR concepts and techniques, this book will help you...

Numerical Mathematics and Computing
Numerical Mathematics and Computing

Authors Ward Cheney and David Kincaid show students of science and engineering the potential computers have for solving numerical problems and give them ample opportunities to hone their skills in programming and problem solving. The text also helps students learn about errors that inevitably accompany scientific computations and arms them...

Introduction to Corporate Finance, Abridged Edition (with SMARTMoves Printed Access Card & Thomson ONE)
Introduction to Corporate Finance, Abridged Edition (with SMARTMoves Printed Access Card & Thomson ONE)

Life is filled with choices. Choosing your own text usually is not one of them. Until now. INTRODUCTION TO CORPORATE FINANCE, 2E brings real choices to finance. Corporate finance isn't just for majors. Countless classrooms are packed with nonmajors--who may be intimidated by the course or wonder why they have to take it. Practical,...

Microsoft Excel 2010: Comprehensive (Shelly Cashman)
Microsoft Excel 2010: Comprehensive (Shelly Cashman)
The Shelly Cashman Series® offers the fi nest textbooks in computer education. We are proud that since Mircosoft Offi ce 4.3, our series of Microsoft Offi ce textbooks have been the most widely used books in education. With each new edition of our Offi ce books, we make signifi cant improvements based on the software and comments...
Programming Languages: Principles and Practices
Programming Languages: Principles and Practices

Kenneth Louden and Kenneth Lambert's new edition of PROGRAMMING LANGUAGES: PRINCIPLES AND PRACTICE, 3E gives advanced undergraduate students an overview of programming languages through general principles combined with details about many modern languages. Major languages used in this edition include C, C++, Smalltalk, Java, Ada, ML,...

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