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Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.
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 The Complete Guide to the iPad
From the creators of Macworld comes The Complete Guide to the iPad, your indispensable guide to Apple's smash-hit device.
Packed with tips and tricks this essential guide gives you the lowdown on all the iPad's features, essential accessories, plus the top 50 apps you must download.
With over 100... | | The Three Secrets of Wise Decision MakingAs the world has become more complex and information more abundant, decisions have become more difficult; as the pace of change and the range of choice have increased, decisions have to be made more often. Yet, most of us still make decisions with no more knowledge about decision processes than our ancestors had in a simpler age, hundreds of years... | | Anime Studio: The Official GuideDiscover all of the unique capabilities of Anime Studio, a 2D animation software program with some amazing advanced features such as the ability to move the camera in 3D, a bone-based rigging system for manipulating 2D images and vectors, particle systems, dynamic bones, and the ability to import and view 3D models with textures. "Anime... |
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