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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

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Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.

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The Complete Guide to the iPad
The Complete Guide to the iPad

From the creators of Macworld comes The Complete Guide to the iPad, your indispensable guide to Apple's smash-hit device.

Packed with tips and tricks this essential guide gives you the lowdown on all the iPad's features, essential accessories, plus the top 50 apps you must download.

With over 100
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The Three Secrets of Wise Decision Making
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Are you fascinated by the look and design of Web pages? Do you wish that you had the knowledge and skills to create a great looking Web site? Whether you’re an up-and-coming Web designer or just an enthusiastic hobbyist, you are probably using HTML, the standard authoring language for the Internet. HTML 4 For Dummies, now in its...
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Danger! It lurks at every corner. Volcanoes. Sharks. Quicksand. Terrorists. The pilot of the plane blacks out and it's up to you to land the jet. What do you do? The Worst-Case Scenario Survival Handbook is here to help: jam-packed with how-to, hands-on, step-by-step, illustrated instructions on everything you need to know...

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