Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.
The Complete Guide to the iPad
From the creators of Macworld comes The Complete Guide to the iPad, your indispensable guide to Apple's smash-hit device.
Packed with tips and tricks this essential guide gives you the lowdown on all the iPad's features, essential accessories, plus the top 50 apps you must download.
With over 100...
The Three Secrets of Wise Decision Making As the world has become more complex and information more abundant, decisions have become more difficult; as the pace of change and the range of choice have increased, decisions have to be made more often. Yet, most of us still make decisions with no more knowledge about decision processes than our ancestors had in a simpler age, hundreds of years... Anime Studio: The Official Guide Discover all of the unique capabilities of Anime Studio, a 2D animation software program with some amazing advanced features such as the ability to move the camera in 3D, a bone-based rigging system for manipulating 2D images and vectors, particle systems, dynamic bones, and the ability to import and view 3D models with textures. "Anime...
Ceramic Matrix Composites: Fiber Reinforced Ceramics and their Applications
Ceramic Matrix Composites (CMCs) represent a relatively new class of quasiductile
ceramic materials. They are characterized by carbon or ceramic fi bers embedded
in ceramic matrices (oxide or non - oxide) with comparatively low bonding
forces between the fi bers and the matrix. These weak intefaces, in combination
with a porous... HTML 4 For Dummies, 5th Edition Are you fascinated by the look and design of Web pages? Do you wish that you had the knowledge and skills to create a great looking Web site? Whether you’re an up-and-coming Web designer or just an enthusiastic hobbyist, you are probably using HTML, the standard authoring language for the Internet. HTML 4 For Dummies, now in its... The Worst-Case Scenario Survival Handbook
Danger! It lurks at every corner. Volcanoes. Sharks. Quicksand. Terrorists. The pilot of the plane blacks out and it's up to you to land the jet. What do you do? The Worst-Case Scenario Survival Handbook is here to help: jam-packed with how-to, hands-on, step-by-step, illustrated instructions on everything you need to know...