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Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.
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 System Administration Guide: Advanced AdministrationThis book is for anyone responsible for administering one or more systems that run the Solaris 9 release. The book covers a broad range of Solaris(tm) system administration topics such as managing printing services, managing terminals and modems, managing system resources (disk quotas, accounting, and crontabs), managing system processes, and... |  | The Rise of the BlogosphereIn Consilience: The Unity of Knowledge, biologist Edward O. Wilson writes that a “balanced perspective cannot be acquired by studying disciplines in pieces but through pursuit of the consilience among them. Such unification will come hard. But I think it is inevitable. Intellectually it rings true, and it gratifies impulses that rise from the... | | Updating Logical Databases (Cambridge Tracts in Theoretical Computer Science)
This book tackles the problems of update algorithms for databases. How can one construct and maintain a database of facts, capable of incorporating new information and getting rid of all outdated information, and yet in the process not disturb any other information in the database? The author has produced a formal method of specifying the... |
| | | | Schaum's Outline of XMLAnother spin-off of the browser wars has been the desire by the software giants to merge the Web and the desktop. With the browser becoming more of an application as well as a surfing tool, it grew in size, complexity, glitz, and glamour. What was needed was a simple, back-to-basics method of data exchange. It is not necessary to change the Web... |
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