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Creating Innovative Products and Services

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Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's "Creating Innovative Products and Services" is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: build a committed ideation team, compile a concrete innovation assignment and identify opportunities; explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; develop twelve new promising innovative product or service concepts; check the concepts in qualitative research among potential clients and improve them; and, work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Unive VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. "Creating Innovative Products and Services" has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage.

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Digital Communication over Fading Channels (Wiley Series in Telecommunications and Signal Processing)
Digital Communication over Fading Channels (Wiley Series in Telecommunications and Signal Processing)
As we continue to step forward into the new millennium with wireless technologies
leading the way in which we communicate, it becomes increasingly clear that the
dominant consideration in the design of systems employing such technologies will
be their ability to perform with adequate margin over a channel perturbed by a host
of
...
Design Sensitivity Analysis and Optimization of Electromagnetic Systems (Mathematical and Analytical Techniques with Applications to Engineering)
Design Sensitivity Analysis and Optimization of Electromagnetic Systems (Mathematical and Analytical Techniques with Applications to Engineering)

This book presents a comprehensive introduction to design sensitivity analysis theory as applied to electromagnetic systems. It treats the subject in a unified manner, providing numerical methods and design examples. The specific focus is on continuum design sensitivity analysis, which offers significant advantages over discrete...

The Story of Spin
The Story of Spin
All atomic particles have a particular "spin," analogous to the earth's rotation on its axis. The quantum mechanical reality underlying spin is complex and still poorly understood. Sin-itiro Tomonaga's The Story of Spin remains the most complete and accessible treatment of spin, and is now available in English translation....

Interactions Between Computational Intelligence and Mathematics Part 2 (Studies in Computational Intelligence)
Interactions Between Computational Intelligence and Mathematics Part 2 (Studies in Computational Intelligence)

This book presents recent research in the field of interaction between computational intelligence and mathematics. In the current technological age, we face the challenges of tackling very complex problems – in the usual sense, but also in the mathematical and theoretical computer science sense. However, even the most...

Heterogeneous Computing with OpenCL
Heterogeneous Computing with OpenCL

Our world is heterogeneous in nature. This kind of diversity provides a richness and detail that is difficult to describe. At the same time, it provides a level of complexity and interaction in which a wide range of different entities are optimized for specific tasks and environments.

In computing, heterogeneous computer...

Think Like Your Customer : A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Think Like Your Customer : A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

In Think Like Your Customer Bill Stinnett draws upon more than two decades as a sales professional and consultant to the Fortune 500 to offer you a powerful new approach for connecting with clients and building enduring, highly profitable customer relationships. This book arms you with the strategies and tools you need to:

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