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Designing Brand Identity: An Essential Guide for the Whole Branding Team

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Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts

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Guides for Application Integration (Patterns & Practices)
Guides for Application Integration (Patterns & Practices)
This guide examines application integration in detail and describes the capabilities needed to enable application integration. It discusses major challenges involved and shows how you can adapt your environment to meet those challenges.

Most organizations today use an increasing number of applications and services to solve specific
...
Data Integration: The Relational Logic Approach
Data Integration: The Relational Logic Approach

Data integration is a critical problem in our increasingly interconnected but inevitably heterogeneous world. There are numerous data sources available in organizational databases and on public information systems like the World Wide Web. Not surprisingly, the sources often use different vocabularies and different data structures, being...

The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life
The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life
If money were about math, none of us would be carrying any debt.

The numbers are simple. What’s complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don’t simply earn, save, and spend money: we flirt with it, crave it,...


Mining and Control of Network Traffic by Computational Intelligence (Studies in Computational Intelligence)
Mining and Control of Network Traffic by Computational Intelligence (Studies in Computational Intelligence)

As other complex systems in social and natural sciences as well as in engineering, the Internet is hard to understand from a technical point of view. Packet switched networks defy analytical modeling. The Internet is an outstanding and challenging case because of its fast development, unparalleled heterogeneity and the inherent lack of...

Artificial Life Models in Software
Artificial Life Models in Software

This book presents software tools, environments and realities dealing with creation, imitation and analysis of artefactual, virtual, and living forms, written by those who personally design and produce software, hardware, and art installations in artificial life, simulated complex systems, and virtual worlds.

This timely volume offers a...

Special Edition Using WordPerfect Office X3
Special Edition Using WordPerfect Office X3
Special Edition Using WordPerfect Office X3 is crammed full of tips, tricks, and practical examples that you won't find anywhere else! Covering all of the applications within WordPerfect Office Standard including WordPerfect, Quattro Pro, and Presentations, this is an all-inclusive reference for every...
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