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In today’s dynamic and turbulent world, organizations
face a stark challenge—change or perish. Unless they
keep renewing their products and services, and update
the ways they create and deliver them, they risk being
overtaken by competitors. Innovation—the process of
change—is critical to the success of all organizations,
large or small, in both the private and public sectors.
Most managers understand the importance of the
topic. But making it happen requires a systematic,
hands-on approach. We have to learn to manage
innovation, and Innovation provides a framework
for doing this. Key elements in successful leadership
of innovation include developing a clear strategic
vision and communicating it, searching for innovation
triggers, choosing a balanced portfolio of projects, and
delivering these projects on time and within budget.
Innovation is about human creativity, organized
and applied across the organization. As a manager,
you need to understand how the innovation
process works and how you can mobilize this
creativity. By using the guidelines and
tools in this book, you will develop the
skills you need to become an architect
of change within your organization. |
