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How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World's #1 Business Networking Site

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You may have heard about social networking sites on the Web. If you view a list of social networking Web sites (http://en.wikipedia.org/wiki/List_of_social_networking_ websites) on Wikipedia, a popular reference site, you will see links to more than 100 networking sites, available from around the world and catering to every taste. The sites range from general, including the very popular MySpace and Facebook, to the particular, focusing on different topics such as photo sharing, wine, and music. LinkedIn (http://www.linkedin.com) is a Web site designed to connect business professionals and enable them to share information, get answers, and promote themselves and their businesses.

Though LinkedIn was founded in 2003, it has experienced explosive growth only since 2006. For example, according to Nielsen Online rankings as of October 2007 (http://www.webpronews.com/blogtalk/2007/11/19/linkedin-growing-morequickly- than-facebook), LinkedIn subscribers jumped from more than 1.7 million users to more than 4.9 million users, a jump of more than 189 percent, between October 2006 and October 2007. In terms of percentage growth, that put LinkedIn among the top 10 fastest growing social networking sites, beating the growth even of Facebook and MySpace. What makes LinkedIn so popular?

The answer: LinkedIn offers subscribers a number of high-value benefits.

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