| Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.
While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and circular logic of creationist pastors. They look upon an end product and decide that it is so perfect and beautiful that it could only have come about by divine inspiration. They then set about inspiring you. They show you a Honda commercial or VW’s break-dancing Gene Kelly and say it is a thing of wonder and that you too can produce such wonders if only you’d let yourself be inspired. This book aspires to be different in that respect. It is written not by a guru, nor a president of a global corporation, but by someone who writes ads and witnesses on a daily basis what human beings go through to produce their best work. |
|
|
 Innovative Software Development in GIS (ISTE)
At a time when people use more and more geographic information and tools, the management of geographical information in software systems still holds many challenges and motivates researchers from different backgrounds to propose innovative solutions.
Representing geographical space beyond our mere perception is key to making relevant... | | Aspect-Oriented Programming with AspectJIn a November 2001 Java Pro magazine article, noted Java pundit Daniel Savarese states, "The days of Object-Oriented Programming may be numbered, One day we may all be using Aspect-Oriented Programming ." While this may be hyperbole, the AOP bring certain needed improvements to the OOP. AspectJ is a Java-based tool that allows... | | Using Samba, Second EditionUsing Samba, Second Edition is a comprehensive guide to Samba administration. This new edition covers all versions of Samba from 2.0 to 2.2, including selected features from an alpha version of 3.0, as well as the SWAT graphical configuration tool. Updated for Windows 2000, ME, and XP, the book also explores... |
|
