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iAd Production Beginner's Guide

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Think of an iAd as a micro-app contained within an app, on a user's iPhone or iPad, that they've downloaded from the App Store. When the user taps your advert's banner, it bursts into life, filling the entire screen of their device.

iAd Beginner's Guide takes you from start to finish of building rich, compelling, and interactive iAds. You will learn how to create beautiful multi-page ads with store finders, social sharing, 3D images, and video galleries.

You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user, you can carry out targeted advertising campaigns with location-based coupons, store finders, and social engagement. Using the iTunes Store, you will see how it's even possible to add one-click digital content purchasing, right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping, and effective mobile advertising campaigns in no time.
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Optimizing Hadoop for MapReduce
Optimizing Hadoop for MapReduce

This book is the perfect introduction to sophisticated concepts in MapReduce and will ensure you have the knowledge to optimize job performance. This is not an academic treatise; it's an example-driven tutorial for the real world.

Overview

  • Optimize your MapReduce job performance
  • ...
Accounting (Available Titles CengageNOW)
Accounting (Available Titles CengageNOW)

The authors of ACCOUNTING, 23e, understand that you need to find important information quickly. This textbook uses an integrated learning system to help you complete homework and lead you to accounting mastery. Building on the authors' proven approach, clear examples and high-impact writing guide you through the preparation of financial...

Electrochemistry of Semiconductors & Electronics: Processes and Devices (Materials Science and Process Technology)
Electrochemistry of Semiconductors & Electronics: Processes and Devices (Materials Science and Process Technology)
This is an in-depth review, by eight respected researchers of the electrochemistry of semiconductors and electronics. The book covers possible electrochemical avenues towards the goals of achieving greater semiconductor purity, crystal uniformity, and circuit density, and thus, faster more compact electronic devices.

This book reflects
...

A Practical Guide to Designing the Invisible (Practical Guide Series)
A Practical Guide to Designing the Invisible (Practical Guide Series)
I’m fascinated by how much we are influenced by the media and indeed how much they make us think we are in control of our own decisions. Are we really in control though? I’m not so sure because despite being a media savvy species, there are subliminal forces at work affecting our moods, buying habits and emotions....
Flex Solutions: Essential Techniques for Flex 2 and 3 Developers
Flex Solutions: Essential Techniques for Flex 2 and 3 Developers
Flex is the quickest and most effective technology for the creation of Rich Internet Applications for the Web. Its extensive library of components and totally customizable framework, combined with the ubiquity of Flash Player, has guaranteed its success.

The ecosystem of products that rotate around Flex 2 and Flex 3 is really broad. Flex...

Peroxiredoxin Systems: Structures and Functions (Subcellular Biochemistry)
Peroxiredoxin Systems: Structures and Functions (Subcellular Biochemistry)

This book contains a broad survey on the peroxiredoxins. It involves almost all groups that contributed significant insights into the emerging field. Coverage discusses the diverse biological roles of the new protein family in the context of other antioxidant systems like those based on heme or selenium catalysis. In addition, the book...

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