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Think of an iAd as a micro-app contained within an app, on a user's iPhone or iPad, that
they've downloaded from the App Store. When the user taps your advert's banner, it bursts
into life, filling the entire screen of their device.
iAd Beginner's Guide takes you from start to finish of building rich, compelling, and interactive
iAds. You will learn how to create beautiful multi-page ads with store finders, social sharing,
3D images, and video galleries.
You will create ads that utilize the powerful technologies in the iPhone to make your brand
shine. Once you have engaged the user, you can carry out targeted advertising campaigns with
location-based coupons, store finders, and social engagement. Using the iTunes Store, you will
see how it's even possible to add one-click digital content purchasing, right within your ad.
Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will
be creating emotive, gripping, and effective mobile advertising campaigns in no time. |