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Inbound Marketing: Get Found Using Google, Social Media, and Blogs

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Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

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Information Systems Research: Relevant Theory and Informed Practice (IFIP International Federation for Information Processing)
Information Systems Research: Relevant Theory and Informed Practice (IFIP International Federation for Information Processing)
International Federation of Information Processing (IFIP) Working Group 8.2
conference entitled “Relevant Theory and Informed Practice: Looking Forward from
a 20 Year Perspective on IS Research.” The conference was held at the University of
Manchester in Manchester, England, on July 15-17, 2004.

It was during
...
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