You've made the decision to take your business online, but where do you go from here? Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.
If you've spent any time watching infomercials on TV or have an email account, you most likely ran across someone or some company trying to sell you on the idea of starting an online business. All you had to do was buy their Internet money-making package. It was yours for the asking. They were asking $79.95, paid out in three equal installments. You might also have heard the testimonials and how you can make money selling just about anything you could think of on the Internet.
And doing this while you slept!
If you haven't found out by now, making money by opening a business on the Internet is not easy. To paraphrase the famous twentieth century actor Edmund Gween's deathbed quote, "Dying is easyeCommerce is hard." Looking at the littered landscape of failed eCommerce sites after the dotcom bust, one would believe that to make a small fortune in eCommerce, one would have to start with a large one.
If you want to set up your own online business or extend the one you have, and have dreams of becoming the next Amazon, there's both good news and bad news in the eCommerce world of today.
