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One of the biggest issues facing marketers today is accountability for marketing expenditure.Ð No CEO or CFO wants to hear that their marketing investment was a failed gamble.
Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing andÐ important reading for marketing professionals. Ð Based on seven years of research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy.
Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.
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 Learn Pascal in Three Days (With CD-ROM)Learn Pascal in Three Days (3e.) is an update of one of the best-selling introductions to Pascal on the market for beginning programmers. The title is recognized as one of the best introductions to Pascal suitable for students or anyone wanting a solid foundation in structured programming. Pascal is considered an ideal programming language to begin... | | Emotion-Oriented Systems
The Affective Computing domain, term coined by Rosalind Picard in 1997, gathers several scientific areas such as computer science, cognitive science, psychology, design and art. The humane-machine interaction systems are no longer solely fast and efficient. They aim to offer to users affective experiences: user’s affective state is... | | Make, Volume 6: Technology on Your Time (Make: Technology on Your Time)
If you like to tweak, disassemble, recreate, and invent cool new uses for technology, you'll love MAKE, our quarterly publication for the inquisitive do-it-yourselfer.
Every issue is packed with projects to help you make the most of all the technology in your life. Everything from home entertainment systems, to... |
SELinux: NSA's Open Source Security Enhanced LinuxThis small but information-packed book covers the wide range of knowledge needed to secure your system using this respected extension to Linux. SELinux discusses critical topics, such as SELinux concepts and its security model; installation instructions; system and user administration; understanding,... | | C++ Primer Plus (6th Edition) (Developer's Library)
Learning C++ is an adventure of discovery, particularly because the language accommodates several programming paradigms, including object-oriented programming, generic programming, and the traditional procedural programming.The fifth edition of this book described the language as set forth in the ISO C++ standards, informally known as C++99... | | Microsoft® Excel® 2010: Data Analysis and Business Modeling
Customer Service Note: We are sorry for the inconvenience, but the voucher with the online access code is missing from the first printing of this title. However, we do have the code, available upon request. Please contact O'Reilly Media Customer Service at mspbooksupport@oreilly.com or call 800-889-8969 to obtain your... |
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