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Marketing Management and Strategy (4th Edition)

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Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

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ABAP Objects: Introduction to Programming SAP Applications (SAP Press)
ABAP Objects: Introduction to Programming SAP Applications (SAP Press)
ABAP (Advanced Business Application Programming) is a powerful programming language created specifically for developing SAP applications. ABAP Objects is the new object-oriented generation of this language, designed to respond to the needs of SAP's future strategies and environments.

Written by two leading experts and...

Beginning C: From Novice to Professional, Fourth Edition
Beginning C: From Novice to Professional, Fourth Edition

With Beginning C: From Novice to Professional, Fourth Edition, you'll come to understand the fundamentals of the C language and learn how to program. All you need is this book and any one of the widely available free or commercial C or C++ compilers--and you'll soon be writing real C programs. You'll learn C from the first principles,...

Adobe Reader 7 Revealed : Working Effectively with Acrobat PDF Files
Adobe Reader 7 Revealed : Working Effectively with Acrobat PDF Files

More than a half billion people use the Adobe Reader software worldwide. This book is intended for the Adobe Reader user who wants to know more about what the program can and can't do. For Adobe Reader users who want to acquire additional software or learn about other features that can be added to PDF documents, this book...


The 60-Second Commute: A Guide to Your 24/7 Home Office Life
The 60-Second Commute: A Guide to Your 24/7 Home Office Life
The 60-Second Commute is the start-to-finish sourcebook for everyone with a home office-or a dream. It brings together practical solutions for childcare, balancing work and family, health insurance, managing your time, organizing your office, marketing, technology, budgeting, vacations, taxes, incorporation, and...
Emergence in Games (Charles River Media Game Development)
Emergence in Games (Charles River Media Game Development)
The future direction of game development is towards more flexible, realistic, and interactive game worlds. However, current methods of game design do not allow for anything other than pre-scripted player exchanges and static objects and environments. An emergent approach to game development involves the creation of a globally designed game system...
The Gods that Failed: How Blind Faith in Markets Has Cost Us Our Future
The Gods that Failed: How Blind Faith in Markets Has Cost Us Our Future
Over the past three decades, governments have ceded economic control to a new elite of free-market operatives and their colleagues in national and international institutions like the IMF, the World Bank, and the World Trade Organization. They promised economic stability but have delivered chaos. Their speculation has left the global economy...
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