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Marketing Management: Millennium Edition (10th Edition)

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This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

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Large Time Asymptotics for Solutions of Nonlinear Partial Differential Equations
Large Time Asymptotics for Solutions of Nonlinear Partial Differential Equations

A large number of physical phenomena are modeled by nonlinear partial differential equations, subject to appropriate initial/ boundary conditions; these equations, in general, do not admit exact solution. The present monograph gives constructive mathematical techniques which bring out large time behavior of solutions of these model equations....

Creating Facebook applications - 100 Success Secrets to creating Awesome Facebook Applications and leverage Social Media
Creating Facebook applications - 100 Success Secrets to creating Awesome Facebook Applications and leverage Social Media
Facebook is a very popular social networking site. There are millions of users who have joined this site for a good number of reasons: to stay in touch, create new relationships and interact with one another. The last reason is probably the most important reason of all – which is why so many Facebook application companies have decided to...
Smart Antennas (Electrical Engineering & Applied Signal Processing Series)
Smart Antennas (Electrical Engineering & Applied Signal Processing Series)
Smart antennas involve processing of signals induced on an array of sensors such as
antennas, microphones, and hydrophones. They have applications in the areas of radar,
sonar, medical imaging, and communications.

Smart antennas have the property of spatial filtering, which makes it possible to receive
energy from a
...

Maya Feature Creature Creations (Graphics Series)
Maya Feature Creature Creations (Graphics Series)
When I was growing up, there were almost no learning resources at my disposal. Trial and error is extremely frustrating. Around the age of seven, I saw an interview with Ray Harryhausen on the making of Clash of the Titans. That was the first “making of ” I’d seen. He discussed making foam puppets from sculptures and placing...
IIS 6 Administration
IIS 6 Administration

This practical, task-oriented guide explains exactly what you need to know in order to deploy, configure, manage, monitor, and troubleshoot Internet Information Services 6 (IIS 6) on the Microsoft Windows Server 2003 platform. Author Mitch Tulloch skillfully details essential day-to-day administrations tasks and includes dozens of invaluable...

HVAC Equations, Data, and Rules of Thumb, 2nd Ed.
HVAC Equations, Data, and Rules of Thumb, 2nd Ed.

The Latest Information and “Tricks of the Trade” for Achieving First-Rate HVAC Designs on Any Construction Job!

HVAC Equations, Data, and Rules of Thumb presents a wealth of state-of-the-art HVAC design information and guidance, ranging from air distribution to piping systems to plant equipment. This...

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