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Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web

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How to use the Web successfully

This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.

Explains why and how marketers can and must optimize their sites for searchability from the outset

Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting

About the Author

Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International. Information Architect, Sprite Interactive.
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SOA Governance: Governing Shared Services On-Premise and in the Cloud
SOA Governance: Governing Shared Services On-Premise and in the Cloud

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 SOA Governance: Governing Shared Services On-Premise and in the Cloud is the result of a multi-year project to collect proven industry practices for establishing IT governance controls specific to the adoption of SOA...

The Complete Guide to Growing Your Own Fruits and Berries: A Complete Step-by-Step Guide (Back-To-Basics Gardening)
The Complete Guide to Growing Your Own Fruits and Berries: A Complete Step-by-Step Guide (Back-To-Basics Gardening)

There is nothing better than a freshly picked apple or raspberry from your own backyard and yet many homeowners lack the resources or the necessary gardening acumen to effectively plant and harvest their own fruit. While some fruits, like apples, grow in almost any climate (as many as 35 of 50 states providing perfect conditions), others like...

Pairing-Based Cryptography - Pairing 2010: 4th International Conference
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This book constitutes the refereed proceedings of the 4th International Conference on Pairing-Based Cryptography, Pairing 2010, held in Yamanaka Hot Spring, Japan, in December 2010. The 25 full papers presented were carefully reviewed and selected from 64 submissions. The contributions are organized in topical sections on: efficient software...


Pro ASP.NET 2.0 in C# 2005, Special Edition
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Welcome to Pro ASP.NET 2.0 in C# 2005, Special Edition. In this book, you'll learn how ASP.NET 2.0 really works. You won't be bored with a rehash of the C# language--instead, you'll get the hard-won practical advice that you need to build sophisticated, scalable websites. New features are clearly identified, so if you've programmed with...

Adobe Digital Imaging How-Tos: 100 Essential Techniques for Photoshop CS5, Lightroom 3, and Camera Raw 6
Adobe Digital Imaging How-Tos: 100 Essential Techniques for Photoshop CS5, Lightroom 3, and Camera Raw 6

The year 2010 has been an exciting time for digital photographers and imaging professio nals. The introduction of Photoshop CS5 and ACR 6, as well as Lightroom 3, brought many new capabilities and improvements. When I was offered the chance to put together 100 tips for these applications, I was excited. The trick, of course, is to narrow...

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The World is confronted with a plethora of potentially disruptive technologies – some, such as nanotechnology, will inevitably challenge our cherished social, economic and industrial stability over the next two decades. Rational design and manufacture of materials properties through nanostructure control will profoundly...
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