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Why did we decide to update this book on ATM once again? Mainly, because the publisher asked us to! Seriously, though, in the fast moving telecommunications industry, a lot has happened since the publication of the last edition in 1998. In case you have been asleep, Internet-based communication is clearly the killer application for... |  |  Branding for Nonprofits
Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities ... |