On the Ball: What You Can Learn About Business From America's Sports Leaders

On the Ball: What You Can Learn About Business From America's Sports Leaders, 9780131009639 (013100963X), Prentice Hall, 2003

On the Ball delivers the winning business ideas that have built sports into a multi-billion-dollar global industry ... ideas you can use no matter what you sell! Learn corporate branding from Tiger Woods and Nike ... entrepreneurship from NASCAR ... target marketing from the World Cup ... strategic alliances from the New York Yankees ... new market entry from NFL Europe ... and much more. Fast, furious, outrageous, and unforgettable, it's all you expect from sports, and don't expect from a business book!

The sports business has become an extremely involved industry that now includes the same elements and applies the same business principles seen throughout the rest of big business. As it grows, the industry provides compelling examples of business building, strategic marketing, brand management, customer service, and leadership, among other business tenets. There is much to be learned about everyday business from the way sports handles its own operations and there is also a lot of fun to be had in the process.

In the following pages, On the Ball: What You Can Learn about Business from America's Sports Leaders delves deeply into the sports business, examining traditional business practices as they have been applied in the sports industry. On the Ball provides relevant and important examples that readers can immediately apply to their own business environment.

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