Salesforce.com For Dummies, 4th Edition, is for users of Salesforce, including those users who have the Unlimited, Enterprise, Professional, Group, Contact Manager, or Personal edition. It’s for Salesforce users who want to quickly know how to use this browser-based application for sales and customer service, all running “in the cloud,” which used to be called software-as-a-service (SaaS), just so you’re up to date on your enterprise application-speak. Don’t look in this book to find out how Salesforce works. Use this book to find out how you can manage your customers and your teams and close more business by using Salesforce.
The ideal introductory reference on salesforce.com—now fully updated throughout!
As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two salesforce.com insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.
-
Walks you through the benefits and capabilities of the world’s most popular customer relationship management (CRM) software—salesforce.com
-
Covers the latest enhancements to salesforce.com and explains how to choose the right edition of salesforce.com to suit your business needs
-
Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more
-
Addresses extending salesforce.com beyond CRM as well as migrating and managing your data
Get started solving common sales, marketing, client, and customer service challenges with salesforce.com—and make your business a force to be reckoned with!