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The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.
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Lists the top ten easy opportunities that companies and organization miss when it comes to social media
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Describes where social media should reside in an organization and the necessary building blocks for success
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Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
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Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
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Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success
Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media. |
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| | Computational Studies, Nanotechnology, and Solution Thermodynamics of Polymer SystemsThis volume combines two symposia, Computational Polymer Science and Nanotechnology, and Solution Thermodynamics of Polymers, both held at the Southeastern Regional Meeting of the American Chemical Society, October 17-20, 1999, in Knoxville, Tennessee. Both symposia brought together leaders, pioneers, and promising... | | Delphi 5 Developer's Guide (Developer's Guide)The Delphi 5 Developer's Guide is a complete reference showing developers what they need to know most about Delphi 5. The text begins with a tour of Delphi 5 basics, including improvements since version 1. After observing object-oriented Pascal programming, including advanced language features, the authors turn to the strengths of using the Visual... |
| | | | Non-linear Modeling and Analysis of Solids and StructuresThis book presents a theoretical treatment of nonlinear behavior of solids and structures in such a way that it is suitable for numerical computation, typically using the Finite Element Method. Starting out from elementary concepts, the author systematically uses the principle of virtual work, initially illustrated by truss structures, to give a... |
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