The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)

Published in association with the UK and Ireland Chapter of the Academy of International Business.

In line with the 45^th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today’s changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.

In recent years, a number of significant and unprecedented occurrences have happened on the global stage. For example, in the developed world, these can relate to the events relating to the election of Mr Donald Trump as the 45th President of the United States and to the decision of the British public to pursue an independence from the European Union, following the Brexit ref- erendum in 2016. However, in the developing world, these can be linked to the plight of the Rohingya refugees, the actions of the Nicolás Maduro Moros’s presidency and the prevailing economic war in Venezuela as well as the con- troversy surrounding Zimbabwe’s recent presidential elections.

All of these events highlight widespread challenges that political actors, institutions and firms face when embarking on international business activities. Therefore, by including three chapters, the aim of the first chapter of this book is to offer a reader a lens to look at those challenges and their possible solutions.