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The Digital Photography Book, Volume 3

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I know what you’re thinking: “If this is Part 2, where is Part 1?” Well, Part 1 is actually Chapter One back in volume 2. “Wait a darn minute—you’re pulling that old ‘bait and switch’ scam, right?” No, a bait-and-switch scam is where you see an advertisement for a washer and dryer for a really low price (the bait), but then you go to the store and they tell you it’s sold out, and then they try to talk you into buying a more expensive washer and dryer that they have in stock (that’s the switch). My scam is totally diff erent: (1) This book isn’t about washers or dryers, and (2) I didn’t off er a cheaper book, and then try to trick you into buying a more expensive book. Instead, my scam is called a “jump back,” where I’m trying to get you to buy more books. Here’s how it works: You’ve already bought volume 3 (the book you’re holding in your hands right now), but on the fi rst page of the book (this page), you realize that you should have bought volume 2 fi rst, because it had a chapter with the most essential stuff about wireless fl ash. That way, you’d be ready for the stuff in this chapter, which is what people who read volume 2 told me they wanted to learn about next. So now, you have to “jump back” in your car (get it?) and head to the bookstore to buy volume 2. But, then, once you’re home and you start reading volume 2, you soon realize that I assume if you’re reading volume 2 that you have already read volume 1, so I skip over stuff that I fi gure you already learned in volume 1. Now you have to “jump back” in the car again and go buy volume 1, as well. It’s a classic jump-back scam, but of course I would never admit that, especially here in the book. The whole thing is like the hit TV show Lost. If you didn’t start watching it until Season 3, you’d realize it was aptly named.

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