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The Jericho Principle: How Companies Use Strategic Collaboration to Find New Sources of Value

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Understanding the opportunities and dangers of innovation through intercompany collaboration
The Jericho Principle identifies key trends and patterns in the increasing use of collaboration by corporations and creates a strategic and operational framework for answering key questions about the why and how of using collaboration to rapidly create innovation in uncertain times. Two business and technology strategists from Bearing Point Consulting, formerly KPMG, provide models and diagnostics that break down the various collaborative models in the marketplace, to give managers the tools and understanding they need to quickly and effectively launch the strategic partnerships and alliances that will drive innovation and value creation. Using case studies, client stories, and research, the authors offer the reader a clear view of the promise and peril of collaboration, revealing what works and what doesn't.
Ralph Welborn (Westwood, MA), Senior Vice President, and Vincent Kasten (Fanwood, NJ), Managing Director, are senior business and technology strategists with Bearing Point Consulting, one of the world's leading management consulting and systems integration companies.

Offers proven framework and pragmatic steps for determining when, where, and why a collaborative venture makes sense. Provides case studies, examples, and recommendations. DLC: Business strategy.

In the Old Testament, Joshua blew his trumpet and the walls of Jericho came tumbling down. In the business world, competitive uncertainty is the trumpet that breaks down your company walls. Collaboration–within your company, with partners, with competitors–gives you the power to embrace competitive uncertainty, and to create the innovation you need to exploit its opportunities. But how? Collaboration opens new possibilities, but also exposes your business to new risks. Whether and how you should employ collaboration are difficult questions. How do you exploit collaboration? How do you know which type is relevant and effective for you? When do you enter and exit a collaborative venture? How do you ensure that you do not suffer the same fate as Jericho?

No matter what you call it–strategic partnership, key alliance, business-to-business connectivity, supply-chain integration, co-opetition, or preferred provider status–collaboration is fundamentally about aligning your activities and processes with those of other organizations to create shared value and manage shared risk. Within this simple concept lies deep operational complexity. In The Jericho Principle, top business and technology strategists explore the complexity and provide models, maps, and tools for using collaboration to help managers, executives, and consultants understand the patterns, explore the options, and exploit the opportunities for effective collaboration.

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