Keith's masterful updated survey of what has changed and what remains the same in the dynamic audio industry.
- Christopher Sterling,
George Washington University
The bible for beginning radio professionals. A complete guide to the internal workings of radio stations and the radio industry. The book is now a classic and cornerstone for this topic.
Not only will readers new to radio understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station.
Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader.
Going strong after 20 years The Radio Station is now in its seventh edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
*Classic and candid guide to the internal workings of radio stations
*Updated to include a discussion of the podcasting boom
*New analysis of satellite radio and its role in radio broadcasting today
About the Author
Michael C. Keith, PhD., ranks among the most prolific authors on the subject of broadcast media, in particular radio. He is Senior Lecturer of Communication at Boston College and is author of over a dozen books including Voices in the Purple Haze, Signals in the Air, Talking Radio, and the classic Focal Press Textbook, The Radio Station. With Robert Hilliard he has coauthored Waves of Rancor, Global Broadcasting Systems, and The Hidden Screen. He is the author of numerous journal articles and served in a number of editorial positions. He is the past Chair of Education for the Museum of Broadcast Communication and a former broadcaster.