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This is a book for investors about investing. It
focuses on the factors that will best determine if
you will make or lose money, and whether you'll
beat the market.
You might naturally assume, then, that you'll
be reading about how to pick stocks—so that you
buy GEICO instead of Bank of America. How to
evaluate a company's profitability— so that you
invest in Steve Jobs' Apple, not Donald Trump's
Trump Entertainment Resorts. How to dig deep
into a financial statement. How to find the next
company poised to rise 10, 20, or 100 times in
value.
But, no.
Instead, this book will analyze what will make
or break your performance as an investor—your
brain, your emotions, your personality. If you
harness them, your investment returns w*ill lead
you to financial freedom in the Foolish fields of
opportunity. But if they harness you, close your
eyes because the chili won't stop hitting the fan.
You'll sell when you should've been buying. You'll
believe what you should have doubted. You'll
shout while you should've been learning. You'll
trade when you should always have been
investing.
If you want to sustainably make more and
more money in the market—using common stocks
or mutual funds—you'll have to learn how to
master your temperament. A fine place to start is
here, in these pages, as LouAnn Lofton reveals
how Warren Buffett parlayed the small
investments of a teenager into the largest and
greatest investment portfolio in human history.
It's a worthwhile case study!
But up until now, the master's students have
looked for his virtuosity mostly in the wrong
places. They've dreamed in complex variables
while trying to unearth Buffett's valuation
models. They've quizzed the inner circles of his
inner circle and, without discretion, have rooted
through the most personal material of his life.
They've spent decades overlooking what matters
most but, hey, at least they've tried!
Over on Wall Street, at the desks of macho
traders and salesmen, they ignore Buffett. These
guys have done their best to take the Triple
Crown: (1) destroying investor portfolios, (2)
sinking the balance sheets of their employers, and
(3) leveling the world economy. And they've done
it all in the name of big commission-driven
bonuses. Their game is not about investing, it's
about scalping profit while you take all the risk.
If you want to know how to make millions
investing in stocks, just do the exact opposite of
what's on offer in the high-octane world of Wall
Street, where men w*ill be men, right up until they
ask taxpayers to bail them out. Turn the page,
dear Fool, and you will see what most of the
world has overlooked or ignored. It's simple,
really: Warren Buffett invests like a girl.
—Tom Gardner, December 2010 |
