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Winning Results with Google AdWords, Second Edition

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Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment theyAnd#39;re looking for the products and services youAnd#39;re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. YouAnd#39;ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

  • Create strategic groups of ads and keywords
  • Understand GoogleAnd#39;s Quality Score ad ranking system and quality-based bidding
  • Use the keyword tool to your advantage
  • Develop a successful bidding strategy
  • Write, test, and refine winning ads
  • Filter out inappropriate prospects
  • Expand proven ad campaigns
  • Measure success using Google Analytics and other methods
  • Increase conversion rates
About the Author

Andrew Goodman is principal of Page Zero Media, a marketing agency which focuses on maximizing clientsAnd#39; paid search marketing campaigns. He is the author of the first edition of this book.

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Computer Architecture and Implementation
Computer Architecture and Implementation

In this textbook Harvey Cragon provides a clear introduction to computer architecture and implementation. He interweaves two important themes throughout: the major concepts and design philosophies of computer architecture and organization, and analytic modeling of computer performance. The author begins by describing the classic von Neumann...

Less Is More: How Great Companies Use Productivity
Less Is More: How Great Companies Use Productivity
From the author of the bestselling It's Not the Big That Eat the Small, It's the Fast That Eat the Slow comes a vital new guide to increasing business productivity without adding employees or other overhead costs

Managers and CEOs are always looking for ways to keep productivity high, and recent...

One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Turn your one simple idea into millions―without lifting a finger!

“Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen Key’s mark on them. He is the Yoda or ‘renting’ ideas for serious passive income. From how-to to war stories, this is a great book.”
―Tim Ferriss, author
...


Toward Scientific Medicine
Toward Scientific Medicine

Scientific medicine in Miettinen’s conception of it is very different from the two ideas about it that come to eminence in the 20th century.  To him, medicine is scientific to the extent that it has a rational theoretical framework and a knowledge-base from medical science.  He delineates the nature of that...

Cost Optimal and Nearly Zero-Energy Buildings (nZEB): Definitions, Calculation Principles and Case Studies
Cost Optimal and Nearly Zero-Energy Buildings (nZEB): Definitions, Calculation Principles and Case Studies

Cost optimal and nearly zero energy performance levels are principles initiated by the European Union’s (EU) Energy Performance of Buildings Directive which was recast in 2010. These will be major drivers in the construction sector in the next few years, because all new buildings in the EU from 2021 onwards are expected to be nearly...

Image Processing: Principles and Applications
Image Processing: Principles and Applications
Image processing—from basics to advanced applications

Learn how to master image processing and compression with this outstanding state-of-the-art reference. From fundamentals to sophisticated applications, Image Processing: Principles and Applications covers multiple topics and provides a fresh perspective on future directions and...

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