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Strategic Marketing Management
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy... | | Managing Projects Well
Few people realise how many projects people actually manage. Or how many of the theoretical approaches to Project Management do not meet the test of the real world.
This intensive look at Project Management teaches people what they need to know to lead, or be a member of, a project team. Most Project... | | Managing Time
Learning Made Simple books give you skills without frills. They are matched to the main qualifications and written by experienced teachers and authors to make often tricky subjects simple to learn. Every book is designed carefully to provide bite-sized lessons matched to readers' needs.
Using full... |
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