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Electrical and Electronic Principles and Technology
Electrical and Electronic Principles and Technology

For students following pre-degree vocational electronic and electrical engineering courses at levels 2 and 3; foundation degree students and undergraduates.

The BTEC National Engineering course has a brand new syllabus and this text is now fully updated to reflect these changes. It introduces electrical principles and...

The Business Guide to Sustainability: Practical Strategies and Tools for Organizations
The Business Guide to Sustainability: Practical Strategies and Tools for Organizations

First edition: Winner of Choice Magazine - Outstanding Academic Titles for 2007 Sustainability promises both reduced environmental impacts and real cash savings for any organization - be it a business, non-profit/NGO or government department. This easy-to-use manual has been written by top business consultants specifically to help managers,...

Customer and Business Analytics (Chapman & Hall/CRC The R Series)
Customer and Business Analytics (Chapman & Hall/CRC The R Series)

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools....

Marketing Strategy Masterclass
Marketing Strategy Masterclass

The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our...

Handbook of CRM
Handbook of CRM

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie
...

Strategic Marketing Management
Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy
...

Managing Projects Well
Managing Projects Well

Few people realise how many projects people actually manage. Or how many of the theoretical approaches to Project Management do not meet the test of the real world.

This intensive look at Project Management teaches people what they need to know to lead, or be a member of, a project team. Most Project
...

Managing Time
Managing Time

Learning Made Simple books give you skills without frills. They are matched to the main qualifications and written by experienced teachers and authors to make often tricky subjects simple to learn. Every book is designed carefully to provide bite-sized lessons matched to readers' needs.

Using full
...

Hacking Capitalism: The Free and Open Source Software Movement (Routledge Research in Information Technology and Society)
Hacking Capitalism: The Free and Open Source Software Movement (Routledge Research in Information Technology and Society)

The Free and Open Source Software (FOSS) movement demonstrates how labour can self-organise production, and, as is shown by the free operating system GNU/Linux, even compete with some of the worlds largest firms. The book examines the hopes of such thinkers as Friedrich Schiller, Karl Marx, Herbert Marcuse and Antonio Negri, in the light of...

Critical Thinking: An Appeal to Reason
Critical Thinking: An Appeal to Reason

In Critical Thinking: An Appeal to Reason, Peg Tittle empowers students with a solid grounding in the lifelong skills of considered analysis and argumentation that should underpin every student’s education. Starting with the building blocks of a good argument, this comprehensive new textbook offers a full...

Quantitative Corpus Linguistics with R: A Practical Introduction
Quantitative Corpus Linguistics with R: A Practical Introduction

The first textbook of its kind, Quantitative Corpus Linguistics with R demonstrates how to use the open source programming language R for corpus linguistic analyses. Computational and corpus linguists doing corpus work will find that R provides an enormous range of functions that currently require several programs to...

Cyberbullying Prevention and Response: Expert Perspectives
Cyberbullying Prevention and Response: Expert Perspectives

Just as the previous generation was raised in front of televisions, adolescents at the turn of the 21st century are being raised in an internet-enabled world where blogs, social networking, and instant messaging are competing with face-to-face and telephone communication as the dominant means through which personal interaction takes place....

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