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Google and the Culture of Search
Google and the Culture of Search

What did you do before Google?

The rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that everything that matters is now on the Web, and should, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study...

Project Management Demystified
Project Management Demystified
When my old grandfather came back from a long night watching over the local sardine factory he would often say ‘You can never do well as a nightwatchman, my boy’. It took many years of hearing this seven times a week before I realized what he meant. If he did his nightwatchman job perfectly by staying awake all night,...
International Marketing: Strategy and Theory
International Marketing: Strategy and Theory

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written
...

The Photography Handbook (Media Practice)
The Photography Handbook (Media Practice)

The Photography Handbook provides an introduction to the principles of photographic practice and theory and offers guidelines for the systematic study of photographic media. It explores the history of lens-based picture making and examines the mediums' characteristics, scope and limitations.

Equipping the reader with a...

Russia's Skinheads: Exploring and Rethinking Subcultural Lives
Russia's Skinheads: Exploring and Rethinking Subcultural Lives

Russia’s Skinheads: Exploring and Rethinking Subcultural Lives provides a thorough examination of the phenomenon of skinheads, explaining its nature and its significance, and assessing how far Russian skinhead subculture is the ‘lumpen’ end of the extreme nationalist ideological spectrum. There are large numbers of...

What Designers Know
What Designers Know

Each chapter deals with a different technique from which we can best represent and make explicit the forms of knowledge used by designers. The book explores whether design knowledge is special, and attempts to get to the root of where design knowledge comes from. Crucially, it focuses on how designers use drawings in communicating their ideas...

Routledge Companion to Ancient Philosophy (Routledge Philosophy Companions)
Routledge Companion to Ancient Philosophy (Routledge Philosophy Companions)

The Routledge Companion to Ancient Philosophy is a collection of new essays on the philosophy and philosophers of the ancient Greek and Roman worlds. Written by a cast of international scholars, it covers the full range of ancient philosophy from the sixth century BC to the sixth century AD and beyond. There are dedicated discussions...

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers

Make the most of your ability to teach business-to-business marketing!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and
...

Marketing in Travel and Tourism
Marketing in Travel and Tourism

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern...

Business Process Management
Business Process Management

Business Process Management: Practical Guidelines to Successful Implementations provides organizational leadership with an understanding of Business Process Management and its benefits to an organization.

This is an easy-to-use, easy-to-read guide that provides a practical
...

Leading Global Projects
Leading Global Projects

This book is a must-read for anyone responsible for projects and initiatives that span functional and geographical divides. Authors Moran and Youngdahl bring extensive experience and learning from industry practice to present a clear and straightforward treatment of the leadership skills and knowledge required to lead projects that are global...

The Leadership Scorecard (Improving Human Performance Series)
The Leadership Scorecard (Improving Human Performance Series)

Strong leaders are essential to business success, which makes leadership development a business imperative in today’s competitive environment. Leaders are needed that can do more than manage - leaders are needed that can make a business great. In addition, there is increasing pressure on organizations to demonstrate the wise investment...

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