Advertising Theory (Routledge Communication Series)
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this...
Misunderstanding the Internet (Communication and Society)
The growth of the internet has been spectacular. There are now more 1.5 billion internet users across the globe, about one quarter of the world’s population. This is certainly a new phenomenon that is of enormous significance for the economic, political and social life of contemporary societies.
However, much popular and...
Social Work Management and Leadership: Managing Complexity with Creativity
Management and leadership are increasingly important within the organisation and delivery of social care services and now form part of the post qualification framework for social workers. Yet, whilst there is a relatively broad understanding of management concepts and their application in social care, their foundations often go unchallenged...
The Primary English Encyclopedia
A comprehensive, user-friendly and interesting reference book that explains key concepts, ideas and current requirements in primary English. Includes:
over 600 entries
short definitions of key concepts (e.g. parts of speech)
succint explanations of current UK requirements
Routledge Dictionary of Economics (1st ed)
Compiled to meet the needs of students and professionals in economics, finance, accountancy and business, this wide-ranging, international Dictionary is for everyone who wants an up-to-date resource to the world of economics.
over 4200 comprehensive A to Z entries, from after-hours to z-score,...
Arguing Well is a lucid introduction to the nature of good reasoning, how to test and construct successful arguments. It assumes no prior knowledge of logic or philosophy. The book includes an introduction to basic symbolic logic. Arguing Well introduces and explains: * The nature and importance of arguments * What to look for in deciding...
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