This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas...

In this refreshing book, experienced author and academic Neil Burdess shows that statistics is not...

The Encyclopedia of Leadership brings together for the first time everything that is known and truly matters about leadership as part of the human experience. Developed by the award-winning editorial team at Berkshire Publishing Group, the Encyclopedia includes hundreds of articles, written by 280 leading scholars and experts...

This updated 3rd edition of a popular text on change management guides readers through the technological, organizational and people-oriented strategies that managers use to implement change. Revised to include power and politics, culture and gender, the authors have also added international case studies that set change management within the...

Humor is a powerful management tool, which, if used properly, can be extremely effective to gain attention, create rapport and make a message more memorable. This interesting book highlights the benefits of humor at the workplace and recognizes the value of humour in a variety of situations. The author has included numerous examples of the...

This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It...

Adobe Flash is one of the most popular languages for animated web content, and recently social and behavioral scientists have started to take advantage of it to collect data online. Flash Programming for the Social and Behavioral Sciences: A Simple Guide to Sophisticated Online Surveys and Experiments is a unique,...