This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...
Essentials of Strategic Management
ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of...
Data Analysis and Decision Making
With today’s technology, companies are able to
collect tremendous amounts of data with relative
ease. Indeed, many companies now have more data
than they can handle. However, the data are usually
meaningless until they are analyzed for trends,
patterns, relationships, and other useful information.