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Microeconomics
Microeconomics

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

Essentials of Strategic Management
Essentials of Strategic Management

ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of...

Data Analysis and Decision Making
Data Analysis and Decision Making
With today’s technology, companies are able to collect tremendous amounts of data with relative ease. Indeed, many companies now have more data than they can handle. However, the data are usually meaningless until they are analyzed for trends, patterns, relationships, and other useful information. This book...
Services Marketing: Concepts, Strategies, & Cases
Services Marketing: Concepts, Strategies, & Cases

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

Cost Accounting: Foundations and Evolutions (Available Titles Cengagenow)
Cost Accounting: Foundations and Evolutions (Available Titles Cengagenow)
Cost accounting is a dynamic discipline constantly responding to the needs of managers in a highly competitive and global business world. Managers need cost accounting information to develop, implement, and evaluate strategy. Managers also need cost accounting measurements to determine product costs for internal management and...
Forensic Science: Fundamentals and Investigations
Forensic Science: Fundamentals and Investigations
Finally, a textbook that provides the science behind forensics, as well as labs and activities appropriate for high school students! Forensic Science: Fundamentals and Investigations is student and teacher friendly. Teachers can conduct a full-year’s study of forensics or select topics that can be incorporated into a...
Essentials of Modern Business Statistics (with CD-ROM)
Essentials of Modern Business Statistics (with CD-ROM)

The purpose of Essentials of Modern Business Statistics with Microsoft® Excel is to give students, primarily in the fields of business administration and economics, an introduction to the field of statistics and its many applications. The text is applications oriented and written with the needs of the nonmathematician in mind; the...

Successful Project Management (with Microsoft Project CD-ROM)
Successful Project Management (with Microsoft Project CD-ROM)

Project management is more than merely parceling out work assignments to individuals and hoping that they will somehow accomplish a desired result. In fact, projects that could have been successful often fail because of such take-itfor- granted approaches. Individuals need hard information and real skills to work successfully in a...

Information Technology Auditing (with ACL CD-ROM)
Information Technology Auditing (with ACL CD-ROM)

The third edition of this text contains key improvements and changes that continue to provide instructors and students with the best information technology auditing text available. This edition has been reorganized and expanded to address the internal control and audit issues mandated by Sarbanes-Oxley legislation. The third edition...

Keyboarding and Word Processing, Complete Course, Lessons 1-120: Microsoft Word 2010: College Keyboarding
Keyboarding and Word Processing, Complete Course, Lessons 1-120: Microsoft Word 2010: College Keyboarding

College Keyboarding solutions have a track record of ensuring success, and they just keep getting better. You can rely on the new 18th edition to provide print and digital solutions for Microsoft Word 2010 that work for you. College Keyboarding 18e builds on its time-tested tradition to train, improve, and assess profi ciency in...

Accounting (Available Titles CengageNOW)
Accounting (Available Titles CengageNOW)

Understand what accounting is all about and its evolving role in business with Warren and Reeve's ACCOUNTING, the most successful higher education accounting text of all time. You'll use the preparation of financial statements as a framemark work for understand accounting and concepts and in the rocess you'll see how to use...

Principles of Economics, 4th Edition (Student Edition)
Principles of Economics, 4th Edition (Student Edition)
PRINCIPLES OF ECONOMICS continues to be the most popular and widely used text in the Economics classroom. The 4th edition features a strong revision of content in all 36 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's...
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