Data Analysis and Decision Making
With today’s technology, companies are able to
collect tremendous amounts of data with relative
ease. Indeed, many companies now have more data
than they can handle. However, the data are usually
meaningless until they are analyzed for trends,
patterns, relationships, and other useful information.
This book... Cost Accounting: Foundations and Evolutions (Available Titles Cengagenow)
Cost accounting is a dynamic discipline constantly responding to the needs of managers
in a highly competitive and global business world. Managers need cost accounting information
to develop, implement, and evaluate strategy. Managers also need cost accounting
measurements to determine product costs for internal management and... Services Marketing: Concepts, Strategies, & Cases
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...
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