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Marketing Strategy
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and... | | Management (with InfoTrac Printed Access Card)
Discover true innovation in management today - within the pages and throughout the technology-driven package accompanying the latest edition of this market-leading text. Respected author Richard Daft helps you build better managers for today and tomorrow with the latest managerial theories based on established research, engaging contemporary... | | Intermediate Accounting
From the smallest mom-and-pop retailer to the largest multinational corporation, businesses
of all sizes are recognizing that accounting professionals are no longer simply
“number crunchers” but rather essential partners in achieving the fundamental goals
of their organization.
Study the central activities of a... |
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Cost Management: Accounting and Control, 6th Edition
Over the past twenty years, changes in the business environment have profoundly
affected cost accounting and cost management. A few examples of these changes
are an increased emphasis on providing value to customers, total quality management,
time as a competitive element, advances in information and manufacturing technology,... | | Principles of Accounting
This revision of Principles of Accounting is the most significant in the book’s long
history. The substantial changes we have made meet the needs of today’s students,
who not only face a business world increasingly complicated by ethical
issues, globalization, and technology, but who also have more demands on
their... | | Survey of Accounting (Available Titles Cengagenow)
Survey of Accounting, Fifth Edition, is designed for a one-term introductory
accounting course. It provides an overview of the basic
topics in financial and managerial accounting, without the extraneous
accounting principles topics that must be skipped or otherwise
modified to fit into a one-term course. Written for students... |
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