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Contemporary Marketing
Contemporary Marketing

 

Products often begin their lives as something extraordinary, and as they grow they continue to
evolve. The most successful products in the marketplace are those that know their strengths and have
branded and marketed those strengths to form a passionate emotional connection with loyal...
Economics
Economics

This is a no-nonsense principles book that emphasizes economic theory and applications. The book is a study tool for students and the pedagogical approach and in-text features were chosen to reinforce that theme. It provides students with a picture of economics as a unified discipline, a set of interrelated tools and ideas that can be used to...

Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)
Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)
When we wrote the first edition of Financial Management: Theory and Practice, we had four goals: (1) to create a text that would help students make better financial decisions; (2) to provide a book that could be used in the introductory MBA course, but one that was complete enough for use as a reference text in follow-on case...
Management Accounting
Management Accounting

The objective of this book is to convey a foundation knowledge of management accounting practice within the context of relevant theory. The book situates management accounting in its social and organisational context, before examining costing, decision-making, planning and control and performance measurement. The book is particularly well...

Microeconomics
Microeconomics

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

Intermediate Accounting, 11th Edition (Available Titles CengageNOW)
Intermediate Accounting, 11th Edition (Available Titles CengageNOW)

INTERMEDIATE ACCOUNTING, Eleventh Edition, provides the perfect combination of professional language and vibrant pedagogy to facilitate the transition from financial principles to the larger environment of financial reporting. To prepare students for professional accounting careers, the text's comprehensive coverage of GAAP and discussion...

Economics
Economics

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

Accounting Information Systems
Accounting Information Systems

The sixth edition of ACCOUNTING INFORMATION SYSTEMS provides thorough and up-to-date coverage of accounting information systems and related technologies. It features an early presentation of transaction cycles, as well as an emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities...

Macroeconomics: Principles and Applications
Macroeconomics: Principles and Applications

Because issues of policy and real applications are critical to the principles of economics course, acclaimed economists Hall and Lieberman have made the fourth edition of MACROECONOMICS: PRINCIPLES AND APPLICATIONS as current as today's headlines, giving students a real-world, up-to-the-minute overview that presents economics as a unified...

Retailing
Retailing

Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions,...
Strategic Management: Concepts and Cases (with InfoTrac®)
Strategic Management: Concepts and Cases (with InfoTrac®)

STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a...

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