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Pay-Per-Click Search Engine Marketing: An Hour a Day
Pay-Per-Click Search Engine Marketing: An Hour a Day

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing...

Joint Source-Channel Decoding: A Cross-Layer Perspective with Applications in Video Broadcasting
Joint Source-Channel Decoding: A Cross-Layer Perspective with Applications in Video Broadcasting

Traditionally, cross-layer and joint source-channel coding were seen as incompatible with classically structured networks but recent advances in theory changed this situation. Joint source-channel decoding is now seen as a viable alternative to separate decoding of source and channel codes, if the protocol layers are taken into account. A...

Social Mobility in Late Antique Gaul: Strategies and Opportunities for the Non-Elite
Social Mobility in Late Antique Gaul: Strategies and Opportunities for the Non-Elite
In Social Mobility in Late Antique Gaul, Allen Jones explores the situation of the non-elite living in Gaul during the late fifth and sixth centuries. Drawing especially on evidence from Gregory of Tours's writings, he formulates a social model based on people of all ranks who were acting in ways that were socially advantageous to them, such as...
Key Performance Indicators (KPI): Developing, Implementing, and Using Winning KPIs
Key Performance Indicators (KPI): Developing, Implementing, and Using Winning KPIs

An in-depth look at how to create and use key performance indicators (KPIs), from the King of KPIs – now updated and expanded!

By exploring measures that have transformed businesses, David Parmenter has developed a methodology that is breathtaking in its simplicity and yet profound in its impact. Now in an updated and...

Digital Integrated Circuit Design: From VLSI Architectures to CMOS Fabrication
Digital Integrated Circuit Design: From VLSI Architectures to CMOS Fabrication
Prepublication quote: '[The top-down] emphasis of the text ... should be right on the money and is very timely.' Joanne DeGroat, Ohio State University

VLSI circuits are ubiquitous in the modern world, and designing them efficiently is becoming increasingly challenging with the development of ever smaller chips. This
...
Pro SQL Server 2008 Analysis Services
Pro SQL Server 2008 Analysis Services

Every business has a reams of business data locked away in databases, business systems, and spreadsheets. While you may be able to build some reports by pulling a few of these repositories together, actually performing any kind of analysis on the data that runs your business can range from problematic to impossible. Pro SQL Server 2008...

Beginning Python: From Novice to Professional, Second Edition
Beginning Python: From Novice to Professional, Second Edition
Gain a fundamental understanding of Python’s syntax and features with the second edition of Beginning Python, an up–to–date introduction and practical reference. Covering a wide array of Python–related programming topics, including addressing language internals, database integration, network programming, and web...
Fuzzy Logic in Financial Analysis (Studies in Fuzziness and Soft Computing)
Fuzzy Logic in Financial Analysis (Studies in Fuzziness and Soft Computing)

With ever increasing frequency, financial studies in business are acquiring greater importance in the field of management as a consequence of the complexity of the problems arising in present day society. The old treaties that included certain aspects on the raising and placing of payment means have been relegated to history, leaving the way...

The Internet: An Ethnographic Approach
The Internet: An Ethnographic Approach
An examination of Internet culture and consumption. The Internet is increasingly shaping, and being shaped by, users' lives. From cybercafes to businesses, from middle class houses to squatters settlements, the authors have gathered material on subjects as varied as personal relations, commerce, sex and religion. Websites are also analyzed as new...
Electronics Projects For Dummies (Math & Science)
Electronics Projects For Dummies (Math & Science)
These projects are fun to build and fun to use

Make lights dance to music, play with radio remote control, or build your own metal detector

Who says the Science Fair has to end? If you love building gadgets, this book belongs on your radar. Here are complete directions for...

Secrets of the eBay Millionaires
Secrets of the eBay Millionaires
How eBay’s top sellers made their millions--and you can too!

Find out how Phil went from penniless to PowerSeller, how Drew sells custom pens for $7,000 each, how Lisa uses her professional acting skills to woo customers, and how you too can make big money on the world’s greatest online marketplace. For the first time in one volume,...

Current Diagnosis & Treatment in Pulmonary Medicine
Current Diagnosis & Treatment in Pulmonary Medicine
The most convenient source of answers on all pulmonary conditions

*Practical, current information for day-to-day diagnosis and treatment of all conditions affecting breathing
*The choice of pulmonologists, residents, students, emergency clinicians, and general and family medicine practitioners alike
*Authoritative,
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