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Marketing Plans for Services: A Complete Guide
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.
The marketer is taken step-by-step through the key phases... | | | | Business in Action (6th Edition)
An introduction to business text can be complete without being complex and overwhelming–and this text proves it!
Business in Action is uniquely positioned to help today’s readers become tomorrow’s focused, highly productive business professionals. It is the only introduction to business... |
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Aspect-Oriented Analysis and Design: The Theme Approach"Developers who are using aspect-oriented programming will appreciate this contribution to aspect-oriented analysis and design. The authors are pioneers in this area and have elaborated on past research to produce a detailed methodology and notation for early aspects."
Ron Bodkin, Chief... | | Artificial Intelligence (Handbook Of Perception And Cognition)The problem of perception and cognition is understanding how the organism transforms, organizes, stores, and uses information arising from the world in sense data or memory. With this definition of perception and cognition in mind, this handbook is designed to bring together the essential aspects of this very large, diverse, and scattered... | | Erlang and OTP in Action
For a long time, the world of Erlang programming had only one book—The Book,1 released in 1993 and revised in 1996. Fanatics can still find it in print, at a price of over $100. A decade or so after its publication, The Book was getting long in the tooth, to say the least. The language had evolved to include several new and... |
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Electronics For Dummies
Explore the basic concepts of electronics, build your electronics workbench, and begin creating fun electronics projects right away!
Electronics For Dummies, 3rd Edition is Packed with hundreds of colorful diagrams and photographs, this book provides step-by-step instructions for experiments that... | | HTML5 for Publishers
HTML5 is revolutionizing the Web, and now it's coming to your ebook reader! With the release of the EPUB 3 specification, HTML5 support is officially a part of the EPUB standard, and publishers are able to take full advantage of HTML5's rich... | | An Introduction to Programming with C++
Discover the importance of learning C++ with Diane Zak's popular AN INTRODUCTION TO PROGRAMMING WITH C++, 8E. This book's distinctive emphasis clarifies how mastering C++ programming skills will benefit you now and throughout your career. This unique text incorporates a student-focused approach that continually highlights the... |
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A Textbook of Modern ToxicologyA state-of-the-art toxicology textbook—ideal for students and professionals
Toxicology is a multifaceted field that encompasses the physical and chemical study of all known poisonous substances. It involves the rigorous analysis of toxicants and their effects on living tissues, forensic toxicology, quality assurance... | | Network Warrior
Written by networking veteran with 20 years of experience, Network Warrior provides a thorough and practical introduction to the entire network infrastructure, from cabling to the routers. What you need to learn to pass a Cisco certification exam such as CCNA and what you need to know to survive in the real world are two very... | | Photoshop Elements 2 Tips N Tricks
An exciting collection of tips and tricks to help you make the most out of this amazing low-cost piece of software. We'll help you uncover some of the secrets hidden in Adobe Photoshop Elements 2, as well as nifty shortcuts—you'll work more effectively and have more time to play!
You can learn a lot by experimenting,... |
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