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 Data Mining Techniques: For Marketing, Sales, and Customer Relationship ManagementThe first edition of Data Mining Techniques for Marketing, Sales, and Customer Support appeared on book shelves in 1997. The book actually got its start in 1996 as Gordon and I were developing a 1-day data mining seminar for NationsBank (now Bank of America). Sue Osterfelt, a vice president at NationsBank and the author of a book on database... |  |  Structured Finance Modeling with Object-Oriented VBA (Wiley Finance)Praise for STRUCTURED FINANCE MODELING with Object-Oriented VBA
"This book is an excellent and interesting integration of financial engineering, structured finance, and structured programming, and the book accomplishes this with easy-to-follow examples, using the most commonly available tools, MS VBA and spreadsheets. The author is clearly... |  |  The New York City Subway System (Building America: Then and Now)In 1912, workers digging to create the Broadway Subway, north of Murray Street in lower Manhattan, hit a brick wall approximately 21 feet (6.4 meters) below the street surface. Breaking through the wall, the laborers came upon a tunnel 9 feet (2.7 m) in diameter and lined with eight- inch- thick (20.32 centimeters) bricks. Two rails led into a... |
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