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BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they not only spent US $300 billion but influenced an astounding US $1.88 trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of...

Mobile Broadband Multimedia Networks: Techniques, Models and Tools for 4G
Mobile Broadband Multimedia Networks: Techniques, Models and Tools for 4G
This books presents the research work of COST 273 Towards Mobile Broadband Multimedia
Networks, hence, it reports on the work performed and on the results achieved within the project
by its participants. The material presented here corresponds to the results obtained in four years
of collaborative work by more than 350 researchers
...
Acres of Skin: Human Experiments at Holmesburg Prison
Acres of Skin: Human Experiments at Holmesburg Prison
In the first expose of unjust medical experimentation since David Rothman's Willowbrook's Wars, Allen M. Hornblum releases devastating stories from within the walls of Philadelphia's Holmesburg Prison. For more than two decades, from the mid-1950s through the mid-1970s, inmates were used, in exchange for a few dollars, as guinea pigs...
Real-Life Math: Everyday Use of Mathematical Concepts
Real-Life Math: Everyday Use of Mathematical Concepts
"What does this have to do with real life?" is a question that plagues mathematics teachers across America, as students are confronted with abstract topics in their high school mathematics courses. The National Council of Teachers of Mathematics emphasizes the importance of making real world connections in teaching mathematics so that...
Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition
Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition

What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions?

It's time to innovate the way you innovate.

Stephen Shapiro is one of America's foremost innovation...

The Weed Runners: Travels with the Outlaw Capitalists of America's Medical Marijuana Trade
The Weed Runners: Travels with the Outlaw Capitalists of America's Medical Marijuana Trade


Make no mistake: the US government’s hundred-year-old war on marijuana isn’t over. Some 20 million Americans have been arrested on marijuana charges so far. The American marijuana industry remains underground, where modern-day moonshiners who view themselves as...

John P. Slough: The Forgotten Civil War General
John P. Slough: The Forgotten Civil War General

John Potts Slough, the Union commander at the Battle of Glorieta Pass, lived a life of relentless pursuit for success that entangled him in the turbulent events of mid-nineteenth-century America. As a politician, Slough fought abolitionists in the Ohio legislature and during Kansas Territory's fourth and final constitutional...

Level of Detail for 3D Graphics (The Morgan Kaufmann Series in Computer Graphics)
Level of Detail for 3D Graphics (The Morgan Kaufmann Series in Computer Graphics)
"I'm really happy with what Luebke et al. have created. It's exactly what I would want to find on the shelf if I needed to implement some LOD techniques in a game."
Mark DeLoura, Sony Computer Entertainment America

"This is the first and only book that provides a comprehensive coverage about level of detail. When you
...
24P: Make Your Digital Movies Look Like Hollywood
24P: Make Your Digital Movies Look Like Hollywood
The digital video mode 24p captures imagery more nearly the way motion picture cameras do. It opens up a world of possibilities for digital filmmakers. But aspiring to 'film-look video' involves more than just flipping a switch on your camera. The authors share the secrets of Hollywood-style production so you can give your movie a truly polished,...
Modeling, UV Mapping, and Texturing 3D Game Weapons (Wordware Game Developer's Library)
Modeling, UV Mapping, and Texturing 3D Game Weapons (Wordware Game Developer's Library)
This book is all meat and cuts right to the point - modeling and texturing game weapons like a professional. Written by Christian Chang, weapons modeler on America's Army and now at EA, this book delivers what the reader wants. Starting with a discussion on customizing your modeling application for ease of use, the book emphasizes the importance of...
Real-Time Stability Assessment in Modern Power System Control Centers
Real-Time Stability Assessment in Modern Power System Control Centers
This book answers the need for a practical, hands-on guide for assessing power stability in real time, rather than in offline simulations. Since the book is primarily geared toward the practical aspects of the subject, theoretical background is reduced to the strictest minimum. For the benefit of readers who may not be quite familiar with the...
Mathematics of Choice: Or, How to Count Without Counting (New Mathematical Library)
Mathematics of Choice: Or, How to Count Without Counting (New Mathematical Library)
This book is one of a series written by professional mathematicians in order to make some important mathematical ideas interesting and understandable to a large audience of high school students and laymen. Most of the volumes in the New Mathematical Library cover topics not usually included in the high school curriculum; they vary in diffioulty,...
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