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Mastering Search Analytics: Measuring SEO, SEM and Site Search
Mastering Search Analytics: Measuring SEO, SEM and Site Search

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.

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Field Guide to Hadoop: An Introduction to Hadoop, Its Ecosystem, and Aligned Technologies
Field Guide to Hadoop: An Introduction to Hadoop, Its Ecosystem, and Aligned Technologies

If your organization is about to enter the world of big data, you not only need to decide whether Apache Hadoop is the right platform to use, but also which of its many components are best suited to your task. This field guide makes the exercise manageable by breaking down the Hadoop ecosystem into short, digestible sections....

Electronic Concepts: An Introduction
Electronic Concepts: An Introduction

Electronic Concepts provides a detailed introduction to modern microelectronics. Jerrold Krenz emphasizes analog and digital circuits, and describes applications of particular devices and circuits within the context of actual electronic systems. He begins with an overview of several important electronic systems, and discusses in detail the...

From Techie to Boss: Transitioning to Leadership
From Techie to Boss: Transitioning to Leadership

From Techie to Boss teaches technical people who are making or mulling the transition from team player to team leader all the management techniques and soft leadership skills they never needed before--but need now, pronto.

Veteran team lead and project manager Scott Cromar lays
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Computer Architecture and Implementation
Computer Architecture and Implementation

In this textbook Harvey Cragon provides a clear introduction to computer architecture and implementation. He interweaves two important themes throughout: the major concepts and design philosophies of computer architecture and organization, and analytic modeling of computer performance. The author begins by describing the classic von Neumann...

Fundamentals of Structural Engineering
Fundamentals of Structural Engineering

Fundamentals of Structural Engineering provides a balanced, seamless treatment of both classic, analytic methods and contemporary, computer-based techniques for conceptualizing and designing a structure. The book?s principle goal is to foster an intuitive understanding of structural behavior based on problem solving experience for...

The Americanization of Narcissism
The Americanization of Narcissism

American social critics in the 1970s, convinced that their nation was in decline, turned to psychoanalysis for answers and seized on narcissism as the sickness of the age. Books indicting Americans as greedy, shallow, and self-indulgent appeared, none more influential than Christopher Lasch's famous 1978 jeremiad The Culture of...

Semi-Dirichlet Forms and Markov Processes (De Gruyter Studies in Mathematics)
Semi-Dirichlet Forms and Markov Processes (De Gruyter Studies in Mathematics)

Symmetric Dirichlet forms andtheir associated Markov processes are important and powerful toolsin the theory of Markovprocesses and their applications. In this monograph, wegeneralize the theory to non-symmetric and time dependent semi-Dirichlet forms. Thus, we can cover the wide class of Markov processes and analytic theory which do not...

Ethical Naturalism: Current Debates
Ethical Naturalism: Current Debates

Ethical naturalism is narrowly construed as the doctrine that there are moral properties and facts, at least some of which are natural properties and facts. Perhaps owing to its having faced, early on, intuitively forceful objections by eliminativists and non-naturalists, ethical naturalism has only recently become a central player in the...

CAD, 3D Modeling, Engineering Analysis, and Prototype Experimentation: Industrial and Research Applications
CAD, 3D Modeling, Engineering Analysis, and Prototype Experimentation: Industrial and Research Applications

This succinct book focuses on computer aided design (CAD), 3-D modeling, and engineering analysis and the ways they can be applied effectively in research and industrial sectors including aerospace, defense, automotive, and consumer products. These efficient tools, deployed for R&D in the laboratory and the field, perform efficiently...

Heat Conduction
Heat Conduction

The long-awaited revision of the bestseller on heat conduction

Heat Conduction, Third Edition is an update of the classic text on heat conduction, replacing some of the coverage of numerical methods with content on micro- and nanoscale heat transfer. With an emphasis on the mathematics and underlying physics, this new...

Graph Analysis and Visualization: Discovering Business Opportunity in Linked Data
Graph Analysis and Visualization: Discovering Business Opportunity in Linked Data

Wring more out of the data with a scientific approach to analysis

Graph Analysis and Visualization brings graph theory out of the lab and into the real world. Using sophisticated methods and tools that span analysis functions, this guide shows you how to exploit graph and network analytic techniques to enable the...

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