Salesforce CRM: The Definitive Admin Handbook is the complete guide to implementing Salesforce CRM. Whether you are looking to enhance the core features or you have already started customizing your Salesforce CRM system and are looking for guidance on advanced features. This book will show you how to get maximum benefit from this exciting...

Mobile is the hottest thing going—and developing content for mobile devices and browsers is even hotter than that.  This book is your guide to it all—how to design, build, and deploy sites, blogs and services that...

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit?...

The movie Moneyball made predictive analytics famous: Now you can apply the same techniques to help your...

Discover relevant questions―and detailed answers―to help you prepare for job interviews and break into the field of analytics. This book contains more than 200 questions based on consultations with hiring managers and technical professionals already working in analytics. Interview Questions in Business Analytics: How to Ace...

Twitter is the one of the hottest trends in social networking. With several million users, Twitter's popularity is growing everyday. Twitter will continue to increase user base while third-party companies keep popping up all over to make money building...

"A highly accessible collection of essays on contemporary thinking in performance management. Readers will get excellent overviews on the Balanced Scorecard, strategy maps, incentives, management...